The final part of this module concerns contemporary issues surrounding the concept of reality in relation to postmodernism. We look at moving beyond faith in metanarratives and question the nature and concept of reality itself. In the course handbook it mentions...
This projected required to re-read Guy Debord’s ‘Separation Perfected’ from the course reader. Here are the notes:
Debord adapts Marx, suiting to his argument about the specturisation of reality:
While spectacle may be seen as illusory – the unreal – by some, for Debord “it says nothing more than ‘that which appears is good, that which is good appears’”. Could this quote be taken as a metaphor for advertising and how our lives will be transformed by purchasing the commodities they are selling?
Reference List
Debord, G. (1967) Separation perfected. In: Evans, J. and Hall, S. (eds.) Visual culture: a reader. (1999) London: Sage Publications pp. 95-98.
Williamson, J. (1978) Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars Publishing.
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